They know people
Our singers come with real followings and real relationships across labels, publishers and management. Those doors can open for your record too.
An open letter from HitVocals
We Support Human Artists
Championing human artists, and advocating for integrity in music production.
Championing Human Artists
At HitVocals, our mission has always been clear: to deliver the highest quality vocals on the market while providing support to human artists.
Many of these talented individuals have devoted their lives to their craft, relying on it not only as a means of creative expression but also as a livelihood for themselves and their families. In light of the increasing competition posed by AI, it is important that we recognise and amplify the contributions of these dedicated artists.
The rise of AI-generated content has sparked many moral discussions. While AI may offer convenience and efficiency, it is important to acknowledge that its foundation is built upon the creativity and effort of human artists. This is something we believe requires deep consideration from anyone who cares about music, the music industry and our fellow humans.
Without the tireless work of human artists, the very existence of AI in music production would not be possible.
Why We Stand With Human Artists
These are the reasons we keep returning to, and the reasons the producers, labels and DJs we work with keep choosing a real human performance.
- Human quality and authenticity. AI vocals may reach a level of passability, but they rarely carry the character a trained performer brings to a take.
- Standing out in a soon-to-be oversaturated market. As AI output floods release schedules, a genuine human vocal is what separates your record from the noise.
- Livelihood and support for fellow humans. Every licence placed through HitVocals pays a real singer who depends on their craft to make a living.
- Moral and ethical considerations. AI models are built on the work of human creators. Choosing a human performer keeps that debt honest.
- Industry connections and relationships. Our vocalists arrive with real followings and real relationships across labels, publishers and management.
- Legal implications. The law around AI-generated content is unsettled and moving. A human performance keeps your rights clean.
- Emotional depth, connection and empathy. Music resonates because of the human experience behind it: the emotions, the stories, the connection.
- Originality. A performer writes and delivers something that has never existed before, rather than recombining what already has.
- Community and collaboration. Working with an artist opens a two-way creative relationship that often outlasts the single record.
- Live performances and media presence. Human artists tour, play the record live and give interviews. An AI voice can do none of it.
Standing out is already hard enough. Listeners are getting quicker at spotting AI slop, and there is more of it every week. A distinctive human vocal is often the one thing that lifts a track above the tide, and gets both the record and the producer noticed.
It Makes Sense In Practice Too
This is not only about doing the right thing. There are solid, everyday reasons to put a real voice on your record, and real problems that come from leaning too hard on a machine.
What you get from a real singer
Our artists have sung on records with Tiësto, Vintage Culture, Alok and Armin. When you work with one of them, you get more than a vocal file.
They can sing it live
Human artists travel for gigs, festivals and events, and they do TV and radio. That connection with an audience is something an AI voice will never give you.
It simply sounds better
AI vocals can pass, but they usually miss the depth and emotion a real performance carries. On a record, people hear that difference even if they cannot name it.
What leaning on AI can cost you
This is not a warning about the future. It is already happening. Spotify has removed hundreds of thousands of AI-generated tracks, Deezer now flags and filters them, and Traxsource, Bandcamp and others have published their own positions on AI music. The legal side is still unsettled, and the platforms are clearly not waiting for it to be.
Everything starts to sound the same
When anyone can knock out a passable vocal in seconds, the market fills up fast. Getting heard above that gets harder every month.
It can cost you respect
Leaning too hard on AI carries a real reputational risk, much like the stigma around DJs who use ghost producers.
The legal side is still a mess
Nobody has settled what rights an AI-generated vocal carries. That uncertainty lands on the artist and the label, sometimes years later.
These are uncertain and somewhat worrying times for creators, and we firmly believe in the ongoing demand for genuine human artists. AI can be a wonderful and helpful tool to support human expression, but it should never dictate or replace it.
Human authenticity must remain the cornerstone of creative integrity. Without it, music becomes sterile and soulless, and the world a lesser place because of it.
HitVocals encourages all music lovers to join us in championing and supporting real human artists. Together, let us ensure that music never loses its magic, and that the rich spectrum of human experience continues to drive artistic expression for generations to come.
support@hitvocals.co.ukAI Vocals on HitVocals?
Acceptable Use
HitVocals is committed to placing humans at the forefront. We welcome AI as a supportive tool that helps an artist refine their own work, and we do not accept submissions that lean on it as a replacement for performance.
What we welcome
- AI used as a supportive tool to enhance and refine your own work
- Voice-changing technology and similar methods that help an artist improve their craft
- AI-sketched demos submitted with the intention of re-recording them with live performers
What we don't accept
- Submissions that rely solely on AI-generated vocals
- Overuse of automated technology in place of performance
- Anything where the machine, rather than the artist, has done the majority of the creative work
Our primary concern is ensuring that humans perform the majority of the creative work. If you use AI to sketch out a song or demo, we can accept these submissions with the intention of having them re-recorded by live performers, and if we find a demo strong enough we are happy to help with that re-recording.
AI should be a helpful resource, never a replacement for human talent.